Tag: preferences

  • What Do You Like & Why Do You Like It?

    What Do You Like & Why Do You Like It?

    # 85 on my 99 Life Tips–A List is: Know why you like what you like. Learn to identify the feeling of liking something before you have the words to tell yourself you like it. That resonance, that connection, that is your home.


    This one has been staring at me for a couple of days. I know what I mean by the tip I offered months ago when I created my list and posted it, but this one captures so much.

    What you like defines you

    Why do you like that? Why don’t you like this? Can your likes change—become weaker (?), or stronger? If they can change, did the thing formerly liked change? Or did the former “Like-er” change? Important stuff.

    We all start in infancy as blank slates. Yes, I know, the argument of nature vs. nurture. Sure, sure. Still… I have no Grateful Dead genes that make me resonate to that frequency, nor any Russian genes I’m aware of that make the slow, deliberated, painstakingly detailed accounts of Dostoevsky so appealing and full of life and truth to me.

    So, as for the accumulation of culture—which is really a fancy word for group or social liking of a thing—I’m on the nurture side of that debate. We like what we like because we get exposed to it by someone who convinces us that people like us like stuff like this. There’s a kind of peer pressure to like most of the things we choose. 

    [That, and the size of the menu in proportion to the size of our appetites, and whether we find good entrements (palate cleansers) between samplings.] 

    There are also degrees of liking a thing. You may wear the tee-shirt, but not kill bats on stage and drink their blood. (You can look up the old Ozzy Osbourne legend somewhere… Google it.)

    So, Greg, you’re 300 words in and haven’t told me a damn thing about why I like some stuff and not other stuff.

    True, dear reader, we are halfway down a proper electronic page and I cannot tell you what to like. I can, however, urge this—Don’t let anyone else tell you either!

    We all got our first likes because someone pushed sweet mashed pears into our baby mouths before they spooned in disgusting pureed lima beans. Someone played Mozart, or Miles Davis or Metallica before Beethoven, Benny Goodman, or Bad Company.

    We first gain likes and tastes from the people around us who expose us to them and usually because they like them too. (Maybe not with babyhood pears, but you catch my drift).

    Here’s the rub

    At some point, earlier or later, I don’t know, you will want to pay attention to whether or not you’d like Led Zeppelin at all if that delectable girl in the yellow overalls didn’t look so good wearing that logo emblazoned across her beautiful… t-shirt (what did you think I was going to type?)

    My mom was a member of the Columbia Records club. This was back when dinosaurs roamed North America and people still had turntables on which to extract sound from round plastic platters. She got several albums a month, and she used to sit dreamily and play one album called Go To Heaven by a band of long-haired men, standing in a cloud on the cover, wearing cheesy looking, white, polyester-velveteen Lawrence Welk suits. 

    Alabama Getaway and Don’t Ease Me In off that record sounded like countrified crapola to my 13-year-old ears. Hearing it made me gag and flee the premises, long before I got to hear Lost Sailor and Saint of Circumstance

    I couldn’t stand it! Yuck! 13-year-olds ought not be judged too harshly for underdeveloped anything. Puberty makes for a cloudy filter.

    But I did like her Fleetwood Mac, and Rickie Lee Jones, and Little Feat albums. I even liked Jimmy Buffett, and I wanted to like Crosby, Stills, Nash, and Young because they had the coolest album cover. (You know the antique looking, sepia-toned album where they’re posed with a dog, and Crosby cradles a shotgun, and Neil is draped with bandoleers and a pistol, and a guitar is lying on the ground — Deja Vu—and it looks like Matthew Brady took the photograph right after the battle of Antietam or something). 

    God, I loved the look of that album cover because I was crazy for all kinds of Civil War stuff. That picture was so cool! Who cared about hippies floating in white John Travolta suits in a cloud!?

    But the music, Jeez! My misanthropic mom would get drunk, put on Teach Your Children and slur, “Hunnneee, jusss lishen to theesh wordzz. Thish iss evertheeen I wanna  shay to you kidzz.”


    OMG!! Please No!Likes can change

    I hated C,S,N,Y then. Association, ya know?

    Though, I LOVE their music now. Different association… ya know?

    The same reason I now love all things Grateful Dead. I had to grow into it. Then it grew into me.

    So, sometimes early exposure doesn’t take root. Germination takes longer. Circumstances change, and then, bam! You hear something, or see something, or taste it, and it’s like tasting and seeing and hearing home. Like gathering up fragments of self that complete you. I know, weird.

    But, they say there’s no accounting for taste. And truly there isn’t. If you will put on your Indiana Jones hat and do some personal archeology to dig up the reasons you’ve buried and kept your own personal treasures, you’ll learn a hella lot about yourself.

    Fact is, your likes and loves will tell you more about yourself than your dislikes.

    Shove over, I’ve invited God in

    Probably shouldn’t drag God into a story already crowded with Jimmy Buffett, my drunk mom, Rickie Lee Jones, and bandoleers, but I see [Him] as defined (bad word, I don’t think [He] can be defined adequately, else the whole God idea shrinks, but it’s the best word we’ve got) by what [He] likes, immeasurably more than by what [He] dislikes. Just like you and me are defined more by what we like and allow in than by what we hate and keep out.

    It’s the opposite of the way evangelical Christians think of God and themselves. These define themselves by what they oppose, what they’re against, what they resist and are afraid of. They never crack open Song of Songs, the most beautiful ode to physical, sexual love ever written (“kisses sweeter than wine”). It just sits there unread and unappreciated in their bibles. They conveniently forget Noah got drunk (after preserving humanity), David committed adultery—and murder (and was still called a man after God’s own heart), Jesus turned water into about a hundred gallons of wine at a wedding, and Peter denied Jesus (but Jesus restored him again over fish tacos on the beach).

    They forget God loved everybody, EVERYBODY so much, [He] paid the ultimate price to win us back. I don’t imagine [He’s] trying to keep anyone out on technicalities like who they love. [He’d] prefer to outfit us all in white suits, invite us to stand in a cloud, and Go To Heaven. Or maybe my God is just bigger and more full of Grace and Mercy than yours. I dunno. Or maybe I’m wrong. But I’d rather be wrong believing in God as revealed Love. Maybe you’re unflawed, and you’re loved for your perfection. That doesn’t apply to me. But because God loves flawed me as much as [He] does, my only response is to trust [Him.] That is what faith is all about, after all. The heart’s response to a God showing and proving [His] Love.

    If you’re curious about my brackets around masculine pronouns in reference to God, it’s because of my uncertainty of how to think of God and gender. I think of God as Father, the only real Father I’ve ever known. But God is called El Shaddai in the Hebrew scriptures, too, which means “the Breasted One”, or nurse. I love that image—of God being the source of life and growth and sustenance, of comfort, and warmth, and security, the way a nursing mother is to her infant child. You are welcome to your own images. I am convinced in my heart that my brackets aren’t offensive to [Him], or Him. End of disclaimer.

    Back to the topic at hand—Here’s an unlimited credit card

    Learn to identify what you like, on your own terms. Evaluate your preferences to see if you picked them up as the price of admission to some tribe or other, or thinking they’d be the key to some girl’s heart. 

    What do you like, the real you? Imagine you have an unlimited credit card. Your preferences and tastes are the only ones you need consult. You start with an empty iPod, empty media shelves, and an unfurnished home—no pictures on the walls, nothing in the pantry, fridge, wine cellar, or liquor cabinet. What’s parked in the driveway? What do you get? What do you like? Not—what does your wife, husband, lover like? No. What do you like?

    Go ahead, you have my full permission to fill your life with as many of those things you can. On the way, you’ll answer the question: Why do you like that? It may be this simple. You just do! It resonates. And it scratches the persistent itch, uncovers the empty spot, and fills up the void. Because it caresses your heart; and sings you, rocks you, swaddles you, envelops you, whispers you—home.

    It may as simple as the idea enshrined by Mick Jagger—

    “I know it’s only Rock n’ Roll, but I like it… yes I do!”

    ~ Rolling Stones: It’s Only Rock n’ Roll

    Mick likes Rock n’ Roll, and that like defines Mick. What defines you? What do you like?

    One day, I’ll invite you over to my own imaginary bare-floored, yoga-pillowed pad where we can have church listening for the whisper of God, blasting my collection of studio and live Dead performances on my megawatt stereo system, while we drink Napa Valley wine and Russel’’s Reserve and Grok out on all my Van Gogh and Monet and Mondrian paintings. Or maybe we’ll “ooh and aahhh” over my library of thousands of volumes of curated literature, housing everything from Brené Brown to Zane Grey.

    You’ll like it. Or at least I will.

    What did you ask? Oh, yeah, that Aerosmith you hear coming from the other room? Oh, that’s just my girlfriend rocking out on the sounds she likes. She calls mine alternately “Grandpa” or “Sleepy” music. If you prefer the Demon of Screamin’ to my sleepy tunes, you are welcome to plug in your headphones. To each his own. I can’t tell you what to like, I can only ask you to tell me, why do you like it?

  • Life Is A Preferences Menu Writ Large

    Life Is A Preferences Menu Writ Large

    A software preferences menu. Life is a preferences menu writ large.
    Outlook Preferences Menu (Screen Shot by Author)

    61 on my, 99 Life Tips – A List is: Know this about people: Everyone chooses what they prefer at all times from the menu of choices available to them.

    Most software has a preferences menu like the one pictured in the image above. This is where you can select your own favorites from the features and options available–your preferences. The software remembers your choices as you use it. Depending on the software, the selectable options are often binary, meaning they are Yes or No, Red or Blue, On or Off. Life is a preferences menu writ large. All of us, always and without exception, choose what we prefer from the menu of options available to us at the time the choice is made.

    What are you doing right now? Reading this? Why, when you could be doing something else? Isn’t it because you prefer to be reading this than the something else you could be doing?

    If you ask yourself the question, ”why am I doing this?” a thousand times in a day, the answer will always be that you prefer whatever it is you’re doing to some other choice you could have made.

    We can think about this in the negative if you like. Behaviorists and economists speak of opportunity cost. This is the idea that if you take one path, it closes the opportunity of taking an alternate path. If you work at one job, you cannot work at another at the same time. The lost potential opportunities are the real costs of the actual choice you make. And the choice you make is because you prefer that one to the opportunities you’re willing to lose.

    There is a difference between preference and desire

    But, as you think about this remember the difference between preferring  something and desiring it. I desire to be in Hawaii right now. But that’s not on my menu of options, or even if it is the expense to fulfill that desire would be too great. So, I’m stuck with my preference to remain at home, in front of my computer, writing this. Among my current menu of available options, this is what I prefer. 

    Does this mean everyone does what they want to do all the time?

    No. People do what they prefer, not necessarily what they want. Preference and desire are not the same thing. Sometimes the choice is between two evils. Neither is wanted, nor desired. Yet a choice must be made. People choose what they prefer, even if it’s not what they want. They will choose one unwanted thing rather than another they want even less.

    Knowing this about people, and about yourself, clears up a lot of confusion about why people do what they do. They do what they do because they prefer it. It cannot be otherwise.

    So, the next time you’re faced with a choice, which will be probably be within the next five minutes, think about this. Think about your menu of options. Becoming an astronaut might not be selectable, becoming nicer might be.

  • Which Do You Prefer?

    Every person, myriad times throughout each day makes decisions about what to say or do from the menu of options available to them at the time of the choice. 

    This bears unpacking a bit. You are reading this right now. You could have chosen to do something else instead. But reading this showed up on the menu of choices available to you and you chose to do so. This process was in play before you knew about it, and it will continue now that you do know about it. 

    Not all options are available to choose at all times. Neither of us can fly to the moon, or even across the room under our own power, for instance, even if we desired to do so. And, to be certain, there is a catalogue of historical debate amongst philosophers and behaviorists over whether or not any of us is truly free when we choose any action. That is the age-old debate over ”free-will” vs. determinism. I am unqualified to dive too deeply into those waters, though I have taken a swim in them from time to time.

    I’m writing to bring attention to the fact that when we act as if we are free to choose, there is something driving and impelling those choices. That something I will call ”preference”. There are two or more options available on the menu; and the one we choose is the one we prefer. How could it be otherwise? 

    I’m writing this now, at this moment, rather than doom-scrolling through Twitter, crawling back into a warm bed, going for a walk in thirty degree drizzle, reading news, turning on the television, etc. I’m writing because it is what I prefer to be doing with this slot of time, energy, and attention more than anything else I could be doing. You are doing the same thing.

    It is important to note that preference does not equal desire. I have desires that I may actually prefer more than my current choice, but at the time of my choosing they were not on the available menu. I desire to be walking a secluded beach with my girlfriend in seventy degree weather with a light breeze in our hair, watching the sun come up over the ocean. But that is not on this morning’s menu. I’m sure you have desires like that.

    Our choices are driven by our preferences. This phenomenon is a fact we experience over and over. This is what makes the concept of free will feel true. Seen in that light, no one can take away another’s free will, because there is no power that can be exerted to take away another’s preference as long as more than one choice is available. You may severely limit the menu of options available to an individual. You may wickedly create for them a reality that is a constant choice between the lesser of two evils. But you cannot take away their ability to choose what they prefer from the remaining options.

    This realization has helped me interpret both my own choices and behaviors as well as those of  others. Watch what someone does or refuses to do. Listen to what they say or refuse to say. You are seeing the external manifestations of their internal preferences, moment by moment, event by event, day by day.

    I am overweight because on the whole, I prefer it to the effort and attentiveness that is necessary to lose the extra pounds. I work for my self as a commissioned salesman, with all of its accompanying risks, because I prefer it to a rigid schedule and losing autonomy in my workday.

    The example of overweight-ness is illustrative of the fact that preferential choices happen in the moment. They are myopic. They are not contemplative of the long game, unless…unless you put that contemplation on the menu. Because to be sure, I prefer health to obesity, in general. I prefer activity to lethargy, in general. I prefer self-control to sloth or gluttony, in principle. 

    A key then to making better choices, is to pick those which will be a balance of preferred outcomes both in the present and into the future.